Douglas Coupland, author of Generation X, Microserfs and many others has launched a fashion line. According to published reports, the goal of the enterprise is to”‘”explore a new way of seeing Canada’ far removed from ‘birch bark and moose and Mounties’.”
I recently asked how authors can make more money. Presumably, this fashion line isn’t going to catapult Coupland into the mogul stratosphere so I doubt it’s about finances. But still, it is an interesting way to further expand his name recognition, and maybe bring in a few extra bucks as well.