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Product Placement in Books

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Motoko Rich writes Product Placement Deals Make Leap From Film to Books in today’s New York Times. We’ve grown accustomed to seeing brand names in movies and on television shows, but now, it seems the trend is moving to literature. As I sit here, casually enjoying the fine caffeinated rush of my Mt. Dew, typing on my comfortable Dell computer keyboard, and enjoying the way these Sennheiser HD590 headphones block out the annoying chirping birds outside my window, I must admit that I find Rich’s article fascinating.