So many of us think that simply being accepted by a publisher is the end goal. Once we sign the contract, cash the advance, and turn the manuscript in, then we think we’re on our way to the bestseller list and award banquets. Then we realize that about 150,000 titles are published in this country alone and our magnum opus seems lost in the deluge.
Tom Ciesielka and The Society of Midland Authors provide some tips on What to Do When Your Book is Getting Zero Publicity. He suggests creating story angles for media outlets, working the web, and boiling down essential messages.
I’ve found that sex tapes seem to work best for promoting my work. But somehow, I don’t think that’s what Ciesielka meant when he talked about using the web.