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Gather ‘Round, It’s Book Club Favorites

S&S has found an ingenious way of getting people to read their books—starting their own book club.

According to Publishers Weekly, “Simon & Schuster has announced the launch of ‘Book Club Favorites,’ a new direct-to-consumer initiative intended to promote titles from imprints across the company deemed of particular interest to book clubs.”

The books cross imprint lines, though they will usually be paperback fiction. Book Club Favorites also has a website, Facebook page, and monthly sweepstakes to sweeten the deal.

The first book chosen will be Alice Hoffman’s “The Rules of Magic,” which goes on sale June 26. It is a prequel to her bestseller “Practical Magic.” Talk amongst yourselves.