HarperCollins Announces New Imprint

The New York Times has a brief article on a new HarperCollins imprint. Led by Carrie Kania, It Books will focus on “pop culture, sports, style and content derived from the Internet.”

Also in the article is the first public reference (that I’m aware of) to Igniter Books, a new subimprint led by Neil Strauss and Anthony Bozza. As you might imagine, I’ve got some inside information in regards to this development, so keep your eyes open for some news…